Located on the banks of the Guayas River, the Malecon Simon Bolivar is the heart of the city and offers all its visitors the wonder of its landscape. It is of 2.5 km. long. It is divided into three sectors: North, Central and South. Each offers walking paths and various alternatives such as monuments, gardens, a shopping center, museums, playgrounds and exercise area, as well as a large parking lot.

Other attractions are: Civic Plaza, Moorish Tower, City Hall, the Rotonda Monument.